productizing a unique approach to AI

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FIVE recently assisted Microsoft in an initiative designed to envision a new paradigm of human and digital interaction. This project was a direct result of the company’s intention to structure more of its business around data-fueled artificial intelligence, “harnessing the explosion of digital data and computational power with advanced algorithms to enable collaborative and natural interactions between people and machines that extend the human ability to sense, learn and understand”.

Our work was highly confidential but we can share that it involved defining new interaction models that interlace human activity, with multi-modal/multi-device solutions and interlace them with artificial intelligence to create a paradigm shift.