Tackling Plastic Pollution in Our Ocean.
We worked with the Lonely Whale Foundation to prototype a countdown clock as part of Tick Tock, a global campaign to combat plastic pollution in our ocean. The clock we prototyped counts down from 2025, the estimated year by which there will be a three to one ratio of fish to plastic in the ocean. The clock can be rotated allowing the user to view plastic pollution data at the country, region, and global level in real time. As policies and decisions affecting the tide of plastic entering the marine ecosystem change, so does the data on the clock.
By placing an ever present reminder of the issue and the timeframe in the hands of those in positions to make policy change, the Lonely Whale Foundation hopes to increase global commitments to the UN Environment’s Clean Seas campaign and decrease the deluge of plastic entering our ocean.