From insights to illumination

our work is informed and driven by people, and culminates at the nexus of information, creative and technology.




We believe digital transformation starts with a clearly conceived and defined business strategy, and knowing the why should always come before the what. To uncover the ideal solution to a problem, we meet your users where they are and design for them and their optimal journey in support of your business goals. At the end of the day, it's the users – not the bleeding edge technologists – that validate a product’s existence and breathe real life into it.


We know that understanding comes from asking the right questions. We use process-driven problem solving to unearth and decipher business and customer challenges to drive creative, outcome-focused product solutions that exceed expectations.







Discover. We unearth insights from customer research to industry trends to develop a cohesive vision of where you are now, what the gaps are and where opportunities exist for elevating your business. We create hypotheses and test them with your customers to de-risk your investment and illuminate the path forward.

Typical activities:

  • Opportunity assessment

  • Organizational assessment

  • Competitive analysis

  • Market / customer research

  • Business strategy


Distill. Once we’ve discovered the through-line, we create concepts and experiences designed to delight customers and exceed your business goals. Through a process of rapid feedback and iteration cycles, we home in on the winning design direction.

Typical activities:

  • Change management

  • Go-to-market strategy

  • Business model creation

  • Customer personas

  • Customer journey mapping

  • Roadmapping


Design and Deliver. We partner with top-tier, organizations to bring the product designs to life, whether that means prototyping an MVP or bringing your end vision to market. We’re involved throughout the entire process, from ideation to release, to ensure you and your customers’ needs are met and the integrity of the design holds true.

Typical activities:

  • Design (User Experience & Interaction, Visual, Software, Service)

  • User testing

  • Prototyping

  • Requirements development

  • Product management through development cycle



At FIVE, we customize our approach to the needs of our clients and create lasting relationships that are built on collaborative thinking and a shared vision of achieving exceptional outcomes. Our goal is to accelerate innovation through the combination of the start-up mindset with tried and true product design and development processes. In some cases, we achieve this through the traditional consulting model. In others, we become the start-up itself and help entrepreneurs incubate new ideas and define strategies. Reach out to learn more about how we might work together.